I have been working on the Bumble account since September 2022.
I oversee Paid Social and Programmatic activity, including the creation of media plans, activation of campaigns and post-campaign analysis. I am also the escalation point when it comes to resolving any issues and troubleshooting errors.
Since working with this client I have diversified their channel mix, tailoring the digital strategy to each channel.
I have also implemented new ad formats into the strategy to test and learn what works best for the brand.
I have been working on the Badoo account in 2023.
We have run a brief Brand Awareness campaign across the EMEA markets.
The campaign performed well, over-delivering the main brand KPIs.
Between 2022 and 2023, I oversaw the Paid Social Media Strategy for alcohol brands such as Bruichladdich, Remy Cointreau and Louis XIII.
I created a digital media strategy, including Media Plans and activated and reported on the campaigns.
I have worked in Financial Marketing for four years, delivering Media Strategy and Activation to B2B clients.
I have worked with international investment banks such as abrdn, Standard Life, AllienceBernsteing, M&G and others.
